J. Ryan Solutions Brand

Project

Jill was looking to bring her newly launched business to life. We started with a brand discovery workshop to uncover what her business might look and feel like. We worked towards a logo design and brand design that could be applied to various marketing materials and her digital presence.

Fast forward to 2019, Jill has redesigned her business model and asked for my help once again! We looked at her values and brand attributes, her color palette, brand look and feel and made a few shifts after going through some creative exercises. We did a fairly extensive color exercise to really hone in on what represents her and the direction she’s going.

“My biggest challenge was trying to create a clear, cohesive brand.  I was not sure what to call my business, what colors to choose, or how to style my website or business cards. I wanted to make sure my branding message was consistent, but I didn't know where to start.” – Jill M., Founder of J. Ryan Solutions

Role

I focused on the creative direction of the brand. Logo, business card, brand style guide. We also did a naming exercise to explore other options that might be a better fit.

Outcome

Jill launched her brand and continues to grow in this space as she evolves her business. And then again, Jill relaunched her brand in 2019! She has rolled out a new direction of focus, and I look forward to seeing how her new branding works and plays a huge roll in her growth as an entrepreneur.

“I loved the branding process that Liz took me through. I loved writing word after word on post it notes, and using these words to help create my business name and brand.  I still refer to my brand expression guide all the time!  I have typography, colors, and style guides listed throughout.  It is such a key document to have as a small business owner.” – Jill M., Founder of J. Ryan Solutions