creative empathizer + experience designer


Creative Director, UX/UI Design

University of Phoenix | January 2019 - Present

As Creative Director of the UX/UI design team, Liz leads a team of talented designers who are working on a variety of University products from the online application, to the marketing website, to student experience products.

A few notable projects her team was focused on:

  • A design system that can be applied to each website or product for a consistent look and feel

  • The evolvement of the mega nav

  • Small incremental enhancements to the online application

  • Working on MyPhoenix 2.0 – the new student portal

  • Developing and implementing an organization UX process and practice

Associate Creative Director, UX/UI Design

University of Phoenix | September 2017 – January 2019

Through this role, Liz had the opportunity to lead the design team to enhance the interface of the website.

A few notable projects her team was focused on:

  • Implementing the new Tuition Guarantee

  • Reimagining program pages to incorporate a better flow of content and UOPX Alumnae

  • Designing a program finder to guide users to a possible degree they’d be interested in pursuing

  • Providing the dev team with style updates to work towards a more consistent look and feel

Sr. UX/UI Design Lead

University of Phoenix | May 2016 – September 2017

Liz has the opportunity to join the UOPX team to lead and support a team of talented UX designers by focusing on improving applications and web experiences for current and future students, alumni, faculty, partners and employees.

A few notable projects her team focused on:

  • Design Thinking workshops

  • Mobile first, user friendly student portal exploration, execution and testing

  • Enhancement to financial and academic plans within the student portal

Art Director

Sitewire | February 2014 – May 2016

As an Art Director with Sitewire, Liz had the opportunity to work with large brands to help push their digital presence. Projects included design thinking, brand discovery, customer journey mapping workshops, brand design, web design, social media design, or email marketing.

Brands included Aetna, GolfNow, Golf Channel, Kroger, Lewis Group of Companies, PGi, Sage, Ryland Homes, LOCTITE, Harry Walker Agency, WeeWork for Good, Sophos, Valley of the Sun United Way, and OhioHealth. 

Interactive Designer

Sitewire | August 2012 – February 2014

Graphic Designer

Phoenix Suns | September 2010 – August 2012

Graphic Designer

BC Graphics | April 2010 – July 2010

Graphic Design Intern

ReThinc Advertising | December 2009 – April 2010