user experience | director | leader | designer | mentor | volunteer
Liz Stringfellow | Designer, Creative Strategist & Freelance Creative
Through her design journey, Liz has had the opportunity to work across a variety of creative environments, industries, and brands, bringing together thoughtful design, strategic thinking, and a passion for creating meaningful digital experiences. Her career began in graphic design, with an early opportunity to work with the Phoenix Suns. She went on to spend four years as an interactive designer and art director at Sitewire Digital Marketing before transitioning into user experience design with the in-house team at University of Phoenix.
At University of Phoenix, Liz helped build and grow a robust in-house UX/UI creative team, elevating the focus on the end-to-end student journey. In late 2022, she took on a new challenge as Principal UX Director for eCommerce at PXG (PARSONS XTREME GOLF), where she partnered with talented product and development teams to improve the customer experience across pxg.com, with a focus on navigation, cart and checkout, and mobile optimization.
Since 2024, Liz has embraced a more flexible, independent chapter of her career, working with businesses across industries on freelance design, creative strategy, and marketing initiatives. A key part of that work has been her ongoing creative partnership with EOS Builders, supporting the company's marketing, brand presence, and creative communications. She has also contributed to projects for the 2024 NCAA Men's Final Four Phoenix Host Committee and the Arizona Sports and Events Alliance in support of the 2026 NCAA Women's Final Four, continuing her tradition of bringing creative thinking to high-impact events and collaborative teams.
Of course, life outside of work has been just as full. Liz welcomed her third child in January 2024 and her fourth in April 2026, adding new dimensions to her perspective on creativity, ambition, and what it means to build a life and career that grow together. Today, she balances independent creative work with motherhood, continuing to explore opportunities that bring together design, storytelling, strategy, and community.
Beyond her professional work, Liz has long been passionate about supporting and connecting the design community. From 2009 to 2017, she served on the AIGA Arizona Board of Directors, holding roles as Communications Director, Programs Director, and ultimately President for a two-year term. She also directed Phoenix Design Week from 2015 to 2017. Under the team's leadership, the event earned a Silver Addy in 2017 and a Gold Addy in 2018.
Liz's work and perspective have been recognized by the local creative community. In 2016, she was named one of Phoenix New Times' Top 100 Creatives, appearing at number 50 in the series. She was subsequently interviewed by Phoenix design studio Monomyth and featured by VoyagePhoenix in 2020 as part of its Phoenix's Most Inspiring Stories series.
Throughout her career, Liz has remained committed to mentorship and giving back. In March 2021, she joined ADPList as a mentor, offering portfolio reviews, career conversations, and guidance to designers navigating their own professional journeys. Her work has also earned industry recognition, including a Gold Addy in 2019 for University of Phoenix's Change the System cross-promotional brand campaign and a Gold Addy and Copywriting of the Year recognition in 2020 for the Discover Your Wings campaign.
Whether she's shaping a digital experience, building a brand, developing marketing creative, or helping another designer find their footing, Liz brings curiosity, collaboration, and a people-first perspective to her work. These days, she's especially interested in creative partnerships that make room for both meaningful work and the beautiful, unpredictable adventure of raising a family.
Have a project in mind? Get in touch and let's create something great together!
