case studies & projects

PXG (PARSONS XTREME GOLF)

Upon joining a newly formed UX leadership team, I helped craft processes and practices alongside Associate VP of UX. My primary focus was driving the transformation of pxg.com, while also extending expertise to critical areas of the business in need of UX strategies. I worked in close partnership with product, development and business leaders.

EOS BUILDERS

In fall of 2019, it was time to create a brand and launch in January 2020. I worked closely alongside the founding partners to craft a brand, logo, website, proposal document and many other marketing materials to support the work they were looking to perform.

PHOENIX HOST COMMITTEE – 2024 NCAA MEN’S FINAL FOUR

The sports industry is a dynamic and exhilarating environment where creative talents can truly shine. I was fortunate to collaborate with the local organizing committee, contributing my design expertise to a variety of projects for events and activities for the 2024 Men’s Final Four.

UNIVERSITY OF PHOENIX

During my 6 years with UOPX, I offered guidance, mentorship, and streamlined processes as a design team leader. I was also involved in brand development, advocated for Design System adoption, and collaborated closely with product management, engineering, and other key business leadership.

Sitewire, DIgital marketing Agency

As Art Director with Sitewire, much of the discovery work done with clients was hands on workshopping – Design Thinking, Customer Journey Mapping, Brand Naming, Empathy Mapping, etc. We had the opportunity to include clients as partners throughout our creative process to land optimal solutions and results. Clients included OhioHealth, Golf Channel, Sunrider, Harry Walker, and Cockpit USA.