creative empathizer + experience designer

About

b. 1986, HK.

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Brands i’ve worked with :

University of Phoenix

Kroger

Got2b

Golf Channel

Simple Truth

Phoenix Suns

Valley of the Sun United Way

Cockpit USA

Golf Now

WD40

Lewis Apartment Communities

OhioHealth

Arizona Rattlers

Harry Walker Agency

Flight Centre

Henkle

PGi

Phoenix Mercury

Sophos

Aetna

Ryland Homes 

Liz is an experience designer focused on the needs of real people, uncovering the problem and defining solutions.

Since 2008, Liz has had the opportunity to work in a variety of creative environments and touch brands from a range of verticals. Starting as a graphic designer, Liz had her first big opportunity at the Phoenix Suns. From there she joined Sitewire for 4 years as an interactive designer and art director. She then wanted to focus her talents as a user experience designer and was brought into the in-house team at University of Phoenix.

Currently, Liz is a Creative Director at University of Phoenix where she leads UX/UI designers. Her team works on evolving websites and digital products that serve the needs of prospective and enrolled students through their university experience.

Aside from daily work life, Liz has been heavily involved in the local design community as a volunteer. From 2009-2017, she served on the AIGA Arizona Board of Directors, ending her time with a 2-year term as President. Prior to that she served as Communications Director and Programs Director. Additionally she was director of Phoenix Design Week from 2015-2017. In 2016 the team received a silver Addy Award and in 2017 a gold Addy Award.

To learn a bit more about Liz, she was #50 of the 2016 series of Phoenix New Times Top 100 Creatives and shortly after was interviewed by a local design studio, Monomyth.

And most notably, 2018 was a game changer. She took a step back from all of the volunteer activity and freelance projects to focus her energy towards pregnancy and the September birth of her little girl.

After three short months of maternity leave, Liz is back in the office with new opportunities and challenges fronting her for 2019 including a new role, routine and responsibilities that set her up for a great year.

Want to work with Liz? Send a note her way!