Responsive website redesign
Ryland Homes had a need to redesign their existing website. The site was out of date and not appealing to the audience of the time. Content remained in a contained space above the fold, it was difficult to view the site from a mobile or tablet device, imagery was out of date and the experience wasn’t appealing to the days buyer. Purchasing a home is a lengthy and expensive process, therefore the desire to create an experience for the user to shop online and access resources was necessary for next steps in the home buying process.
The new site design incorporated new brand guidelines featuring large imagery, a fresh brand palette, and texture for a more dimensional feel.
As an interactive designer with Sitewire, I assisted the art director with user flows, creative solutions and designs to illustrate a virtual home buying experience. I worked closely with the client to ensure business needs were met as well as the development team, client side, to ensure the UI and functionality could be built and implemented.
The site refresh was a heightened experience for users and provided more capabilities that allowed a user to shop for a home online. There was an 45% increase in organic traffic. Ryland was soon purchased by CalAtlantic where they reskinned and maintained the same site structure for a few years until the company was then purchased by Lennar Homes.
Visit the 2014 website for a mobile and desktop view.